Explorer Track

Prepare your entrance to the Dutch market and connect to the Dutch ecosystem.

Meet with potential business partners and local experts who will help you to map out the opportunities and challenges for your company to set foot in The Netherlands. Ready to explore the Dutch market?

Why you want to participate

This track is there to help you to take the first steps of growing your company beyond Singapore. You will assess the best go-to-market strategy and connect with relevant persons to successfully enter the Dutch market. Some of the benefits of participating in this track include:

  • You will know whether your business is ready to scale towards the Netherlands
  • You will get personal advice from your mentor based on your business needs
  • You will have a good understanding of the Dutch market
  • You will be able to identify scaling partners

What you can expect

During this 10-week track, a seasoned entrepreneur with experience in internationalization will mentor you during the first stage of your international expansion. Together you will evaluate your readiness for scaling internationally.

Two interactive workshops are included to facilitate new connections with local ecosystem partners, potential business partners, and Singapore startups and Tech enterprises looking to grow internationally. 

The track consists of:

  • A market readiness report
  • A personal mentor
  • Two interactive workshops
  • Trade mission experience


The market readiness report will help you assess whether:

  • Now is the right time to scale
  • The Netherlands is the right market for you
  • Your customer value proposition is complete
  • Your business model is adaptable to the Dutch Market


  • Due to COVID-19, the track will be held online
  • The 10-week track will start on the 20th of September, 2021.
  • The application deadline is on the 9th of August 2021
  • The costs of the program are partially covered by Enterprise Singapore (ESG).
  • Participation costs S$3.000 after ESG subsidies. 
  • All Singapore* SMEs or Tech Enterprises can register, of which 5 will be selected to join the track.


* Singapore-based companies refer to entities with at least 30% local shareholding that are registered and operating in Singapore.

Ready to Go Beyond?

For questions regarding the program, please contact maurice@unknowngroup.com

Looking for something different?

Exploration Days

Get inspired by opportunities in the Dutch market and learn how you can start scaling your business to Europe.

Traction Track

Jumpstart your business in the Dutch market by connecting with your next corporate partner.

Scaler Track

Build and execute your go-to-market strategy for the Dutch market and establish your European foothold.

Cannot wait?

Take a look at the Dutch startup ecosystem and find out now what the Netherlands has to offer!